CalmCrafters

More Details

CalmCrafters provides personalized DIY stress relief kits. Each kit includes tools and materials for arts and crafts projects designed to alleviate stress and promote relaxation.

Business Model

CalmCrafters will operate through an online store where customers can take a short quiz to determine their ideal kit. Customers can purchase single kits or subscribe for monthly deliveries.

Unique Selling Proposition

Each CalmCrafters kit is customized based on the user’s specific stressors and preferences, ensuring a unique and effective stress-relief experience.

Minimum Viable Product

The MVP would include a simple website with an interactive quiz to assess stress levels, a few sample kits for popular stress relief hobbies (like knitting, watercolor painting, and origami), and basic packaging.

Features List

• Interactive quiz to determine the best kit for individual stress relief.
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Marketing Ideas

• Partner with influencers in mental health and wellness communities to unbox and review the kits live.
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Target Market

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Detailed Business Plan

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Competitors

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