MicroDetect

More Details

MicroDetect offers a revolutionary at-home test kit that identifies microplastics in food and drink. Users can ensure their consumption is safe from invisible contaminants.

Business Model

MicroDetect will be sold online and through retail partners. Revenue will come from initial kit sales as well as subscription refills for testing supplies.

Unique Selling Proposition

MicroDetect is the first to offer a convenient at-home microplastic detection kit, allowing consumers to directly test their food and drinks.

Minimum Viable Product

The MVP includes a basic detection kit with all necessary reagents and tools to perform 10 tests. User-friendly instructions and an app for additional guidance and logging results.

Features List

• Simple and user-friendly testing procedure.
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Marketing Ideas

• Partner with popular organic food influencers to demonstrate the product use in their kitchens.
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Target Market

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Detailed Business Plan

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Competitors

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