MoodStride

More Details

MoodStride is a footwear company that combines physical comfort with emotional well-being by integrating custom insoles designed to enhance mood and reduce anxiety through acupressure and essential oils.

Business Model

MoodStride will sell its custom insoles through both an e-commerce website and physical stores. Additionally, partnerships with mental health professionals will help to endorse our product.

Unique Selling Proposition

MoodStride uniquely integrates emotional well-being technology into insoles, using acupressure and essential oils to enhance mood and reduce anxiety.

Minimum Viable Product

The MVP will include a basic insole with integrated acupressure points and essential oil pads that users can swap out. It will also feature an introductory pamphlet on reducing stress and enhancing mood.

Features List

• Custom-fit insoles for maximum comfort.
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Marketing Ideas

• Host 'Walk Your Stress Away' events in busy metropolitan areas, offering free trials of the insoles.
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Target Market

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Detailed Business Plan

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Competitors

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