UrbanZephyr

More Details

UrbanZephyr is a fashion brand inspired by 90s hip-hop culture. It offers a collection of urban streetwear that mirrors the edgy, gritty vibe of the era.

Business Model

UrbanZephyr will follow a direct-to-consumer (D2C) model, selling products through an e-commerce platform while occasionally hosting pop-up shops in major cities. Each collection will feature limited runs to maintain exclusivity.

Unique Selling Proposition

UrbanZephyr harnesses the unique, raw energy of 90s hip-hop culture, creating fashion that stands out with authenticity and a nod to a memorable musical era.

Minimum Viable Product

A website showcasing the first UrbanZephyr collection featuring t-shirts, hoodies, caps, and accessories. The initial drop could leverage social media marketing to create buzz.

Features List

• Limited edition collections inspired by 90s hip-hop.
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Marketing Ideas

• Hold a virtual launch party on Instagram Live featuring performances from hip-hop artists.
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Target Market

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Detailed Business Plan

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Competitors

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