WatchCrafts

More Details

WatchCrafts provides intricate, custom-made keychains crafted from precision-machined parts. Leveraging the watchmaking heritage of Valbirse, each keychain tells a story of craftsmanship.

Business Model

WatchCrafts generates revenue by selling high-quality, customizable keychains directly to consumers through local fairs and an online store. Customers can choose designs inspired by local watchmaking techniques and add personalized touches.

Unique Selling Proposition

Unique keychains that incorporate local Swiss precision-machining expertise and historical elements into modern, functional designs.

Minimum Viable Product

The MVP involves producing a basic set of customizable keychains using standard and readily available components, and selling them at local markets and online. Simple packaging with a focus on Swiss heritage will accompany the product.

Features List

• Customizable designs with options for different metals and finishes.
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Marketing Ideas

• Create a 'History of Your Keychain' series, where each keychain comes with a booklet detailing the historical significance of its parts.
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Target Market

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Detailed Business Plan

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Competitors

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